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Outcome Measures

Secret #2 to Sustained Business Success

The most productive and successful organizations routinely monitor and react to customers' opinions and needs. We offer several tools to help you "read the minds" of your internal and external customers.

  • Customer Satisfaction Survey
    Customers want to tell you how to meet their needs better - are you listening? Traditional approaches only give incomplete and ineffective percentages, percentile rankings or raw-score sums. This tool reveals what variables contribute to positive versus negative perceptions of your products or services.
  • Guest Satisfaction Survey
    Leading edge research has found that guests evaluate hotel and lodging properties on only a few select metrics. Traditional approaches miss these metrics or give incomplete and ineffective information based on outdated statistical methods. This brief - but highly effective - tool changes all of that.